Raghu Y

MPhill (pursuing)

Professional Experience

  1.  Year: June 2015- till date- PES Degree College BSC
  2. May 2016- Feb 2017 - Assistant Professor- KKC Institute of Management Studies
  3. June 2012- April 2016- Assistant Professor- Sir Vishveshwaraiah Institute of Science And Technology
  4. September 2010- May 2012 - Assistant Professor- Sri Venkateshwara College of Engineering
  5. August 2008- August 2010 - Assistant Professor - SJES College of Management Studies
    Research- 06


  1. Conducted Five Funding Projects On Entrepreneurship – Funded By EDII-AHEMDABAD
  2.  Conducted Two FDP On Entrepreneurship And SPSS
  3. Conducted Two Workshops On Marketing And Entrepreneurship
  4. Successfully Launched Entrepreneurial Magazine In The Year 2013
  5.  Ratified Faculty From JNTU ANATHAPUR

Membership of Professional Bodies

  2. ISTE

Subject Profecience:

Marketing Management, Consumer Behaviour, Research Methodology, Entrepreneurship Development, Strategic Management
Marketing Management, Consumer Behaviour, Research Methodology, Entrepreneurship Development, Strategic Management


  1. BBA I Sem Class Coordinator
  2. Workshop Coordinator
  3.  Industrial Visit Coordinator
  4.  Member In Discipline And Anti Ragging Committee


  1. BBA VI Sem Class Coordinator
  2.  Workshop Coordinator
  3.  Industrial Visit Coordinator
  4. Member In Discipline And Anti Ragging Committee


Management process
Business ethics
Consumer behaviour

Current Semester : international business, services management , retail management & ICHR

Handled in the past : Management process, business ethics, consumer behaviour

Topic- Determinant Attributes Of Online Grocery Shopping In India: An Emphirical Analysis

As the online shopping atmosphere is fetching important factor to satisfy the customers and it deliver flexible way to sell products and services . Online grocery shopping which is in embryonic stage in India. My research highlights the factors determining the consumer to buy groceries on online the factors are pre purchase factors, purchase factors and post purchase factors

Programs Organised

  1. Program coordinator 5 EAC programs sponsored by EDII –AHEMDABAD
  2. Program coordinator for two SPSS workshops
  3. Program coordinator for four entrepreneurial week
  4. Programs coordinator for two management meets


  1. Y. Raghu & Prof. Jayasankara Prasad “ Entrepreneurship In Bangalore . An Investigation of Emotional Intelligence On Micro Entrepreneurs” on 14 October 2017
  2. Y. Raghu &Prof. Jayasankara Prasad “Attributes of Online Grocery Shopping In India- Indian Journal of Applied Research- ISSN-2249-555X- IF- 4.9” ( UGC approved journal)
  3.  Y. Raghu& Prof. Jayasankara Prasad“A Study on Factors Affecting Online Shopping Behaviour” , VIT University, Vellore.


  1.  Y. Raghu&Prof.Dula Babu“An Empirical Study on Dairy Entrepreneurs Of Andhra Pradesh”
  2.  Y. Raghu&Prof. Dula Babu “AStudy on Emotional Intelligence Of Micro Entrepreneurs Of Madanapalle”, SV University


  1.  Y.Raghu&Prof. Krishnamacharayulu “Total Quality Management; Major Areas Of Concern- APSRTC, Published By Sonali Publishers, New Delhi - ISBN No.978-81-8411-377-8”.
  2. Y. Raghu &Prof. Krishnamacharyulu “A Study on Motivating Factors To Start A Business ; Problems Faced By Rural Women In Starting Business”


  1. Y.Raghu &Prof. Krishnamacharayulu “FDI In Retailing Road A Head “At Sreenivasa Institute Of Technology And Management Studies (SITAMS)
  2. Y.Raghu&Prof. Krishnamacharayulu “Insurance Fraud And Role Of IRDA”At Sri Padmavathi Mahila Visvavidyalayam, Tirupathi


  1. Y.Raghu&Prof. Krishnamacharayulu “Perception Of Management Students On Relevance Of Business Line” At KKC Institute Of P.G Studies


  1. Y.Raghu&Prof. Krishnamacharayulu & “Green Marketing For Image Building” At Sree Vidyanikethan Institute Of Management
  2. Y.Raghu&Prof. Krishnamacharayulu “Johari Window And Transaction Analysis” At Sri Venkateshwara University ,Tirupathi
  3. Y.Raghu &Prof. Krishnamacharayulu “ General View On Global Economic Crisis” At J.B Institute Of PG Courses ,Tirupathi


  1. One day faculty development on MOOCS organised by IIM- BANGALORE on 22 july 2017
  2. Two day workshop on RESEARCH METHODOLOGY organised by IEEE – BANGALORE on 8th and 9th 2017
  3. Two days workshop on MAD OVER MARKETING organised by IIM-BANGALORE in july
  4. Two day faculty development program on SPSS organized by wings business school, Puttaparthi from 13-14 Nov-2016
  5. Faculty development program on SPSS organized by kkc institute of engineering & technology, Puttur 12- Oct-16
  6. 14th days faculty development program in entrepreneurship development organized bt entrepreneurship development of India, ahmedabad, Gujarat from 14th December to 25th December 2015
  7. 3 days faculty development program on Innovation Teaching at RVS Institute Of Management Studies And Computer Applications, Thiruvettakudy, Kalikuppam, Karaikal on 13th and 15thDec,2011
  8. workshop on Management Students To Young Entrepreneurs –Pedagogical Approach on 21stDec 2011 at S V College Of Engineering
  9.  work shop on Enrichment Of Research Skills And Their Applications In Social Work /Social Science Research held on 29th Sept 2010 at Vikramashima Puri university, Nellore
  10.  international conference on Management Of Change –Excellence Through Transformation at kristu jayanthi college of management technology , Bangalore on Feb 2nd and 3rd
  11. national conference on Vision For Management Excellence-Challenges And Competence Building on 14th Nov ,2009,at oxford college of management studies, Bangalore
  12. faculty development program on Management Teaching Pedagogy And Technology conducted by vignana jyothi institute of management ,Hyderabad on 11th and 12th august 2011