• MPhill (pursuing)
• MBA(Mkt)

Membership Of Professional Bodies


Teaching Experience

• June 2017 – Till Date
Assistant Professor in BBA Department at PES Degree College Bangalore South Campus.
• May 2016- Feb 2017
Assistant Professor- KKC Institute of Management Studies
• June 2012- April 2016
Assistant Professor- Sir Vishveshwaraiah Institute of Science And Technology
• September 2010- May 2012
Assistant Professor- Sri Venkateshwara College of Engineering
• August 2008- August 2010
Assistant Professor - SJES College of Management Studies

• BBA I Sem Class Coordinator
• Workshop Coordinator
• Industrial Visit Coordinator
• Member In Skill Development Activities
• Member In Discipline And Anti Ragging Committee
• Member In Time Table Team
• Member In Sports Team

Subjects Proficiency

• Management process
• Business ethics
• Consumer behaviour
• Marketing Management
• Consumer Behaviour
• Research Methodology
• Entrepreneurship Development
• Strategic Management

Marketing Management, Consumer Behaviour, Research Methodology, Entrepreneurship Development, Strategic Management


As the online shopping atmosphere is fetching important factor to satisfy the customers and it deliver flexible way to sell products and services . Online grocery shopping which is in embryonic stage in India. My research highlights the factors determining the consumer to buy groceries on online the factors are pre purchase factors, purchase factors and post purchase factors

1. Y. Raghu & Prof. Jayasankara Prasad “Attributes of Online Grocery Shopping In India- Indian Journal Of Applied Research- ISSN-2249-555X- IF- 4.9”
2. Y. Raghu & Prof. Jayasankara Prasad “A Study on Factors Affecting Online Shopping Behaviour” , VIT University, Vellore ,
3. Y. Raghu & Prof.Dula Babu “ An Empirical Study on Dairy Entrepreneurs Of Andhra Pradesh”
4. Y. Raghu & Prof. Dula Babu “A Study on Emotional Intelligence Of Micro Entrepreneurs Of Madanapalle”, SV University
5. Y.Raghu & Prof. Krishnamacharayulu “Total Quality Management; Major Areas Of Concern- APSRTC, Published By Sonali Publishers, New Delhi - ISBN No.978-81-8411-377-8”.
6. Y. Raghu & Prof. Krishnamacharyulu “A Study on Motivating Factors To Start A Business ; Problems Faced By Rural Women In Starting Business”
7. Y.Raghu & Prof. Krishnamacharayulu “FDI In Retailing Road A Head “ At Sreenivasa Institute Of Technology And Management Studies (SITAMS)
8. Y.Raghu & Prof. Krishnamacharayulu “ Insurance Fraud And Role Of IRDA” At Sri Padmavathi Mahila Visvavidyalayam, Tirupathi
9. Y.Raghu & Prof. Krishnamacharayulu “Perception Of Management Students On Relevance Of Business Line” At KKC Institute Of P.G Studies
10. Y.Raghu & Prof. Krishnamacharayulu & “Green Marketing For Image Building” At Sree Vidyanikethan Institute Of Management
11. Y.Raghu & Prof. Krishnamacharayulu “Johari Window And Transaction Analysis” At Sri Venkateshwara University ,Tirupathi
12. Y.Raghu & Prof. Krishnamacharayulu “ General View On Global Economic Crisis” At J.B Institute Of PG Courses ,Tirupathi


1. Two day faculty development program on SPSS organized by wings business school, Puttaparthi from 13-14 Nov-2016
2. Faculty development program on SPSS organized by kkc institute of engineering & technology, Puttur 12- Oct-16
3. 14th days faculty development program in entrepreneurship development organized bt entrepreneurship development of India, ahmedabad, Gujarat from 14th December to 25th December 2015
4. 3 days faculty development program on Innovation Teaching at RVS Institute Of Management Studies And Computer Applications, Thiruvettakudy, Kalikuppam, Karaikal on 13th and 15thDec,2011
5. workshop on Management Students To Young Entrepreneurs –Pedagogical Approach on 21stDec 2011 at S V College Of Engineering
6. work shop on Enrichment Of Research Skills And Their Applications In Social Work /Social Science Research held on 29th Sept 2010 at Vikramashima Puri university, Nellore
7. international conference on Management Of Change –Excellence Through Transformation at kristu jayanthi college of management technology , Bangalore on Feb 2nd and 3rd
8. national conference on Vision For Management Excellence-Challenges And Competence Building on 14th Nov ,2009,at oxford college of management studies, Bangalore
9. faculty development program on Management Teaching Pedagogy And Technology conducted by vignana jyothi institute of management ,Hyderabad on 11th and 12th august 2011